From Baufest Digital Agency, our specialized unit for strategy, branding, and digital communication, we carried out the comprehensive renewal of DymaxionLabs’ brand identity—a GDM Group company specialized in technology solutions and advanced analytics for agriculture—and the strategic repositioning of Optimus, its integrated Data and Artificial Intelligence platform for the agri sector.
The initiative aimed to consolidate a clear, consistent, and scalable narrative that reflects DymaxionLabs’ differentiator within the AgTech ecosystem: supporting agronomic decision-making with data, advanced analytics, and AI-based capabilities, through an end-to-end view of the production cycle, covering planning, execution, and analysis at a regional scale.
In a context where technology applied to agriculture is becoming increasingly relevant to improve efficiency and productivity, DymaxionLabs sought to evolve its positioning by transforming its technological offering into a brand with a strong identity, clear communication, and a coherent visual system across all touchpoints. To achieve this, we delivered a comprehensive brandbook, defined mission, vision, and values, and built a strategic framework that included brand archetype, personality, territory, and voice and tone guidelines.
The initiative also included an evolution of the brand architecture, organizing the relationship between DymaxionLabs as the master brand and Optimus as its main product platform. Building on this foundation, we led the branding of the different modules, developed the key visual, refreshed logos, updated the color palette and graphic assets, and designed a content, social media, and digital presence strategy, including website design and development and a customer-oriented communication strategy.
One of the central milestones was the repositioning of Optimus as an integrated Data and AI platform designed to support agronomic decisions at different levels. The solution is structured around three complementary verticals:
- Optimus Notes, focused on the management and analysis of experimental trials.
- Optimus Farm, aimed at decision-making at the field level.
- Optimus Labs, which provides regional intelligence by combining satellite, climate, and agronomic data.
“At Baufest Digital Agency, we work to ensure that technology is understood, adopted, and generates real business impact. This project reflects our approach: integrating strategy, design, and technology to build clear, scalable, and user-centered digital brands and products,” said Melisa De Carlo, Head of Marketing & Digital Experience and Head of the Digital Agency practice at Baufest.
Meanwhile, Nicolás García Dutriez, CEO of DymaxionLabs, noted: “For us, it was key to communicate more clearly the scope of Optimus and the value we offer. The evolution of our brand and platform allows us to show more concretely how we help companies in the sector and their technical teams manage data from different sources and, through analytics and AI-based capabilities, make decisions more efficiently and at scale.”
With this evolution, DymaxionLabs strengthens its positioning as a strategic player within the AgTech ecosystem, consolidating a brand ready to grow, expand its value proposition, and support the digital transformation of agriculture with scalable and innovative solutions.
