Today, digital transformation is not only a technological imperative. It is also a challenge for everyone within an organization undergoing a process of digital modernization. People must move from understanding its value to integrating it into their daily work, which requires more than simply modifying a process. Many organizations face the risk that their technology investments may fail to achieve their strategic goals because the transformation chain breaks at its weakest link: the lack of an adoption plan that involves organizational users and makes them key participants in the new structure.
Digital Change Adoption: a major shift for the organization
Digital Change Adoption is defined as the management and change effort aimed at ensuring that all people involved adopt the new tools, platforms, and technological environments defined by the company. The success of any migration or upgrade depends on users understanding the value of the new digital strategy, stepping out of their comfort zone (the practices they have followed so far), and overcoming distrust toward new processes.
To avoid the natural friction of these transitions, at Baufest we propose a strategy based on fundamental pillars, executed by specialists known as Digital Change Makers:
- Diagnosis: assessment of the current state of the situation.
- Coaching and mentoring: direct support for project sponsors.
- Early involvement: active participation of all stakeholders from the outset.
- Transparent communication: an effective flow of information based on key milestones.
This process is addressed through four comprehensive tracks tailored to the needs of each company, making it possible to identify areas of resistance within each sector and deliver a clear message and guidance to every team. The benefits of this approach are clear: it ensures alignment with the project’s purpose, enables agile and lasting change, optimizes training, and unifies processes—gaining efficiency and speed in digital adoption. Ultimately, the goal is to overcome the barriers imposed by tradition and pave the way for modernization.
AI Strategy: beyond technical implementation
Once the foundation for digital adoption has been established, the next major challenge is integrating AI into everyday tasks. AI projects often fail not because of technical shortcomings, but due to low AI adoption or a lack of alignment between project objectives and the vision of the people involved. For this reason, a solid AI strategy must combine organizational change management with the transformative potential of this technology.
Baufest’s AI Adoption & Change Enablement service aims to ensure that initiatives are understood, accepted, and effectively used by those who need them. This strategy is broken down into several critical components:
- Maturity Assessment: evaluating organizational culture and readiness to adopt AI, identifying cultural and technological barriers.
- Strategic Training (Upskilling and Reskilling): creating training programs so employees develop skills such as data interpretation and collaboration with AI tools.
- Leadership for the AI era: training leaders to manage hybrid teams (humans and machines) and make data-driven decisions.
- Role reinvention: analyzing workforce impact and redesigning roles, focusing on irreplaceable human skills such as creativity, empathy, and strategic judgment.
In addition, the strategy includes leveraging Generative AI to innovate in processes and products through pilot initiatives and the design of a scalability roadmap that ensures business sustainability.
The distinctive value of this approach lies in placing people at the center of the process, ensuring that technology is not only implemented but integrated in a human and ethical way within the company. Because the goal is not just for the organization to use AI, but to evolve toward a culture of continuous innovation where AI becomes a driving force for change.
