INNOVATION AND EFFICIENCY IN RETAIL WITH HYPER-REALISTIC VIRTUAL MODELS POWERED BY AI

THE COMPANY

A major retail chain in Latin America, operating in Chile, Peru, Colombia, and Argentina. It offers fashion, electronics, and home products through both physical stores and online platforms and provides financial services such as credit cards. Its focus on customer experience and innovation sets it apart in the market.

THE CHALLENGE

The company needed to modernize its commercial catalog by incorporating hyper-realistic images of virtual human models showcasing the available clothing. The goal was not only to capture customer attention but also to represent the diversity of its consumers—featuring various ethnicities and body types, which is essential in such a diverse market.

THE SOLUTION

A generative artificial intelligence solution was implemented, capable of creating and “dressing” virtual models. This technology enables the generation of realistic images that reflect a wide range of ethnicities and body types, facilitating the inclusive representation of the company’s products. This innovation streamlines the visual content creation process, making it more efficient and effective.

BENEFITS

• Accelerated process by reducing time and costs associated with photo production, eliminating traditional photoshoots.

• Diversified catalog with a variety of styles and sizes to appeal to a broader customer base.

• Enhanced customer experience through inclusive and realistic representations, increasing satisfaction and potentially boosting sales.