Modernization of the advertising system and Turner programming management
Is one of the largest multimedia companies in Buenos Aires with more than 800 professionals. In their 25 years of experience, they have established 18 prepaid channels and one public television channel with an extensive content diversity.
Several years ago, the company developed an application designed to support advertising space and programming schedules. Due to the technology used at that time, there was a large number of functionalities awaiting development that could not be realized due to the lack of qualified resources. As a result, the applied technology needed to be updated urgently.
The technology used by the company was based on the web that included micro services, Spring, and Angular stacks. Baufest developed a new version of the business layer plus the front-end of this application using Java. In addition to all of these processes, User Experience techniques were applied to improve the usability of the tool.
• Improved operational response times
• Improved daily entry through the new web application
• Provided better usability for business users
• Provided greater agility when new changes were required in business areas